Home appliance field

Release time:

2024-09-04 16:03

    The home appliance market, after achieving rapid development driven by multiple factors such as rapid economic growth, accelerated urbanization, and increased per capita disposable income, has entered a stable phase. According to the '2022 China Home Appliance Market Report' released by the China Electronic Information Industry Development Research Institute, the total retail sales of China's home appliance market in 2022 amounted to 835.2 billion yuan, a year-on-year decrease of 5.2%, but slightly higher than the level in 2020.
     Among them, the retail sales of the color TV market were 121.8 billion yuan, the air conditioning market was 163.8 billion yuan, the refrigerator market was 12.4 billion yuan, the washing machine market was 70.1 billion yuan, the kitchen appliance market was 149.2 billion yuan, and the living appliance market was 227.9 billion yuan. Currently, China's home appliance industry shows two major development characteristics:
 
üFirst, the county and township markets are growing against the trend.In recent years, the country has continuously increased efforts in rural revitalization, striving to promote consumption in counties and townships, making the sinking market a new driving force for home appliance consumption. In 2022, the sales of home appliances in the sinking market grew against the trend, with retail sales reaching 285 billion yuan, and the proportion of the overall home appliance market increased from 31.5% in 2021 to 34.1%.
üSecond, the upgrade of home appliance consumption.The 'new home appliances' are thriving, with products such as robotic vacuum cleaners, heated water purifiers, and home floor washers that are characterized by quality, high-end, and health-oriented features. These 'new home appliance' products not only help tap into the potential of the home appliance market but also provide new growth points for the industry, further promoting the development of the home appliance market.

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